The ad for Kentucky Tavern Whiskey is a very sexual one,
filled with hidden meanings and subliminal messaging. The words used in this
specific ad are carefully placed and full of double meanings. The words
“pleasure” and “planned” both use the playful “puh” sound at the beginning, and
the P alliteration can be used to indicate breathlessness and, as seen in this case,
relaxation, both feelings commonly associated with post-orgasm sensations.
These words are included in the title at the top of the page, “Pleasure . . .
As Planned”, and are seen once again in the short description at the bottom.
The word “pleasure” is usually linked with sexual gratification, and in this
ad, the advertisers mix that meaning with the other pleasure of familiarity and
hominess brought on by the word “Kentucky” and the description of the family at
the distillery.
